Privacy Policy

Introduction

Concrete Genius ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website concretegenius.com or interact with our services.

This policy applies to residents of Canada and the United States and complies with applicable privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada, Quebec's Law 25, and the California Consumer Privacy Act (CCPA/CPRA) in the United States.

Information We Collect

We collect the following types of personal information:

Information You Provide

• Name: Collected when you submit contact forms or request information
• Email Address: Collected when you submit contact forms or request information
• Phone Number: Optional information collected when you submit contact forms

Information Collected Automatically

• Website Usage Data: We use Google Analytics 4, Google Ads, and Google Tag Manager to track website interactions, page views, traffic sources, and user behavior for analytics and advertising purposes
• Search Performance Data: We use Google Search Console to see which search queries lead visitors to our pages. This reports aggregated data only and does not identify individual visitors.
• Device Information: Browser type, operating system, IP address, and device identifiers
• Call Tracking: Phone calls initiated through our website may be tracked via Google Ads for advertising measurement purposes

How We Use Your Information

We use the personal information we collect for the following purposes:

• Lead Generation: To respond to your inquiries, provide product information, and connect you with our sales team
• Advertising: To measure and optimize our Google Ads campaigns, including tracking conversions and phone calls
• Website Improvement: To analyze website usage patterns and improve user experience
• Legal Compliance: To comply with applicable laws and regulations

We do not use your information for email marketing purposes. We do not send promotional emails, newsletters, or marketing communications unless you explicitly request them.

Data Sharing and Disclosure

We Do Not Sell Your Data

Concrete Genius does not sell, rent, or trade your personal information to third parties. We do not engage in the sale of personal information as defined under CCPA/CPRA or similar laws.

Third-Party Service Providers

We share information with the following third-party service providers:

• Google: We use Google Analytics 4, Google Ads, Google Search Console, Google Tag Manager, and Google Consent Mode v2 for website analytics, advertising measurement, conversion tracking, and search performance reporting. Google may use cookies and similar technologies to collect and process data in accordance with their privacy policies.

These third parties are contractually obligated to use your information only for the purposes we specify and in accordance with this Privacy Policy.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your website usage. These technologies include:

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Used by Google Analytics 4 to measure traffic, page views, and how visitors use the site
• Advertising Cookies: Used by Google Ads to track conversions, measure campaign performance, and deliver relevant advertisements

Analytics and advertising cookies are currently active when you visit our website, and a cookie consent banner is not currently in place. We intend to reinstate one so you can accept or reject non-essential cookies before they are set. In the meantime, you can control these cookies through your browser settings and Google's opt-out tools. For full details, including those tools, please see our Cookie Policy.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Contact Form Submissions: Retained for up to 3 years or until you request deletion
• Website Analytics Data: Retained in accordance with Google's data retention policies (typically 14-26 months)
• Advertising Data: Retained in accordance with Google Ads data retention policies

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Right to Access

You have the right to request access to the personal information we hold about you.

Right to Deletion

You have the right to request that we delete your personal information, subject to certain exceptions (e.g., legal obligations, ongoing business relationships).

Right to Correction

You have the right to request correction of inaccurate or incomplete personal information.

Right to Opt-Out

You can opt out of analytics and advertising tracking at any time using your browser settings or Google's opt-out tools, both described in our Cookie Policy. You may also contact us directly and we will action your request.

Quebec Law 25 Rights

If you are a resident of Quebec, you have additional rights under Law 25, including the right to be informed about automated decision-making and the right to data portability.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States and Canada. These countries may have data protection laws that differ from those in your country. By using our website, you consent to the transfer of your information to these countries.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: cg.marketing@concretegenius.com
Website: concretegenius.com
Location: Athabasca, Alberta, Canada