Cookie Policy

What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. Cookies allow websites to recognize your device and store some information about your preferences or past actions.

Cookies help websites function more efficiently and provide information to website owners about how visitors use their sites. Most websites use cookies to improve user experience and for advertising purposes.

How We Use Cookies

Concrete Genius uses cookies on our website concretegenius.com to:

• Ensure the website functions properly
• Remember your cookie preferences
• Measure and optimize our advertising campaigns
• Track website usage and user behavior
• Improve website performance and user experience

Types of Cookies We Use

Essential Cookies

Essential cookies are necessary for the website to function properly. These cookies enable core functionality such as security, network management, and accessibility. You cannot opt out of essential cookies as they are required for the website to work.

Examples: Session management, security tokens, cookie consent preferences

Advertising Cookies

Advertising cookies are used to track your browsing activity across websites to deliver relevant advertisements and measure the effectiveness of advertising campaigns. We use Google Ads cookies to:

• Track conversions (form submissions, phone calls)
• Measure campaign performance
• Deliver personalized advertisements based on your browsing behavior
• Optimize ad delivery and targeting

Important: These cookies are used solely for advertising optimization and measurement. We do not use cookies for behavioral profiling beyond what is necessary for Google Ads campaign optimization. We do not sell your data or use cookies to create detailed user profiles for purposes other than advertising.

Third-Party Cookies

We use third-party services that may set cookies on your device:

Google Services

We use the following Google services that may set cookies:

• Google Ads: Tracks conversions, measures campaign performance, and delivers relevant advertisements
• Google Tag Manager: Manages tracking tags and scripts on our website
• Google Consent Mode v2: Manages cookie consent and respects user preferences

Google may use cookies and similar technologies to collect information about your browsing activity. For more information about how Google uses cookies, please visit Google's Cookie Policy.

We do not use: Google Analytics 4 (GA4), Meta/Facebook pixels, LinkedIn tracking, Hotjar, or other analytics or marketing tools.

Cookie Categories

Managing Your Cookie Preferences

You have control over which cookies are placed on your device. You can manage your cookie preferences through:

Our Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner managed by the Complianz GDPR/CCPA plugin. This banner allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences
• Change your preferences at any time

You can access and modify your cookie preferences at any time by clicking the cookie consent banner or visiting our cookie settings page.

Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

• Block all cookies
• Block third-party cookies
• Delete existing cookies
• Receive notifications when cookies are set

Please note that blocking or deleting cookies may affect your ability to use certain features of our website.

Google Ads Opt-Out

To opt out of Google Ads cookies specifically, you can visit Google's Ad Settings or use the Google Analytics Opt-out Browser Add-on.

Data Selling and Profiling

Concrete Genius does not sell your personal data or cookie data to third parties. We do not engage in the sale of personal information as defined under CCPA/CPRA or similar privacy laws.

We use cookies and tracking technologies solely for:

• Website functionality
• Google Ads campaign optimization and measurement
• Understanding website usage patterns

We do not use cookies to create detailed behavioral profiles beyond what is necessary for advertising campaign optimization. Any profiling that occurs is limited to Google Ads optimization and does not extend to other purposes.

Cookie Consent and Compliance

Our cookie consent system complies with applicable privacy laws in Canada and the United States, including:

• Canada: Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec's Law 25
• United States: California Consumer Privacy Act (CCPA/CPRA)

We use the Complianz GDPR/CCPA plugin to manage cookie consent and ensure compliance with these laws. The plugin provides you with clear information about cookie usage and gives you control over your preferences.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Cookie Policy on this page and updating the "Last Updated" date.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

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